Privacy and cookies

Analytics and cookies

We use Google Analytics 4 to learn which channels bring people to recipetool.net, such as Pinterest, Reddit, Facebook or a search engine, and what they do once they're here. It shows us which pages and posts are worth the work. We don't use it for ads, and we never sell what it collects.

With analytics on, the page sends Google the pages you view, the link or campaign tag that brought you, your device type, browser, screen size and language, and an approximate location. It also counts a few actions, like opening an FAQ answer or following a link to another site.

The ingredients, amounts and other values you enter stay in the page. Before any page address goes to Google, the page removes every query parameter except the utm_ campaign tags, so no Stripe checkout reference reaches Google. Google reads your country and city from your IP address and then drops the address. GA4 doesn't log or store IP addresses. We never send Google your name, email address or card details.

Two first-party cookies let GA4 recognize a repeat visit from the same browser. They hold random IDs and nothing else about you.

In the EEA, the UK and Switzerland, nothing loads from Google until you press Accept in the banner. Google's tag doesn't load before then, and it never loads if you decline. In those countries we rely on your consent (Art. 6(1)(a) GDPR). The cookie rules ask for the same consent, under Art. 5(3) of the ePrivacy Directive and the national laws that implement it, and under the UK's PECR. We ask in Switzerland too.

Everywhere else, analytics is on when the page loads. We rely on our legitimate interest in knowing which channels work (Art. 6(1)(f)), and you can switch it off at any time. To decide whether to show the banner, the page asks Cloudflare, which already hosts the site, which country your connection comes from. We don't store that answer.

If your browser sends Global Privacy Control or Do Not Track, analytics stays off and Google's tag never loads. If you switch analytics off outside the EEA, the UK and Switzerland, the analytics cookies stop. Google's tag may still send short signals without a cookie or an ID, carrying the consent state, the time, your browser type and the page that referred you. Like any web request, the tag and each signal reach Google from your IP address.

Google LLC, and Google Ireland Limited where Google's terms name it, process this data for us as our processor under the Google Ads Data Processing Terms. We keep Google signals and advertising features switched off, so we don't link analytics data to Google accounts or use it for ads. GA4 deletes event data after 14 months.

Google may process the data in the United States. Google LLC is certified under the EU-US Data Privacy Framework, and Google's terms also include the European Commission's standard contractual clauses.

Separately, the recipe nutrition calculator counts how often the Recipe Portion Studio offer under your results is seen and clicked. Those counts go to our own server with no cookie, no ID and none of your recipe, and we delete them after 30 days. They're skipped when your browser sends Global Privacy Control or Do Not Track.

You can change your choice at any time with Cookie settings, here or at the foot of any page. If you withdraw consent, analytics stops and we delete the _ga cookies from your browser. Data sent before that stays in GA4 until its 14 months run out. You can also block Google Analytics on every site with Google's opt-out add-on at tools.google.com/dlpage/gaoptout, or block cookies in your browser.

Advertising

RecipeTool uses Google AdSense to show ads on its calculator and article pages. There are no ads on the Recipe Portion Studio pages, at checkout, or on this page.

Third-party vendors, including Google, use cookies to serve ads based on your earlier visits to this site or to other sites. Google's advertising cookies let Google and its partners serve ads to you based on your visits to this site and other sites on the internet. You can turn off personalized ads in Google's Ads Settings. Google explains how it uses information from sites that use its services at policies.google.com/technologies/partner-sites.

In the EEA, the UK and Switzerland, the ad code loads only after you press Accept in the banner, and we ask Google for non-personalized ads there. Google still uses cookies for those ads, for example to limit how often you see an ad and to stop fraud. Everywhere else, the ad code loads with the page. If your browser sends Global Privacy Control or Do Not Track, or if you press Decline, the ad code doesn't load.

Google sets and reads the advertising cookies, and decides how long they last. One of them, __gads, is set on recipetool.net. Google lists its cookies at policies.google.com/technologies/cookies. For ads, Google decides on its own how it uses the data it collects, under its own privacy policy. We don't send Google what you type into the calculators, and we keep analytics data out of ad personalization.

You can change your choice at any time with Cookie settings. If you decline, the page stops asking Google for ads and deletes the ad cookies that Google set on recipetool.net.

Contact

Michal Lip operates RecipeTool. For privacy questions, email [email protected]. If you buy Recipe Portion Studio, its product privacy notice covers checkout and the download.