Privacy and cookies

Analytics and cookies

We use Google Analytics 4 to learn which channels bring people to recipetool.net, such as Pinterest, Reddit, Facebook or a search engine, and what they do once they're here. It shows us which pages and posts are worth the work. We don't use it for ads, and we never sell what it collects.

With analytics on, the page sends Google the pages you view, the link or campaign tag that brought you, your device type, browser, screen size and language, and an approximate location. It also counts a few actions, like opening an FAQ answer or following a link to another site.

The ingredients, amounts and other values you enter stay in the page. Before any page address goes to Google, the page removes every query parameter except the utm_ campaign tags, so no Stripe checkout reference reaches Google. Google reads your country and city from your IP address and then drops the address. GA4 doesn't log or store IP addresses. We never send Google your name, email address or card details.

Two first-party cookies let GA4 recognize a repeat visit from the same browser. They hold random IDs and nothing else about you.

In the EEA, the UK and Switzerland, nothing loads from Google until you press Accept in the banner. Google's tag doesn't load before then, and it never loads if you decline. In those countries we rely on your consent (Art. 6(1)(a) GDPR). The cookie rules ask for the same consent, under Art. 5(3) of the ePrivacy Directive and the national laws that implement it, and under the UK's PECR. We ask in Switzerland too.

Everywhere else, analytics is on when the page loads. We rely on our legitimate interest in knowing which channels work (Art. 6(1)(f)), and you can switch it off at any time. To decide whether to show the banner, the page asks Cloudflare, which already hosts the site, which country your connection comes from. We don't store that answer.

If your browser sends Global Privacy Control or Do Not Track, analytics stays off and Google's tag never loads. If you switch analytics off outside the EEA, the UK and Switzerland, the analytics cookies stop. Google's tag may still send short signals without a cookie or an ID, carrying the consent state, the time, your browser type and the page that referred you. Like any web request, the tag and each signal reach Google from your IP address.

Google LLC, and Google Ireland Limited where Google's terms name it, process this data for us as our processor under the Google Ads Data Processing Terms. We keep Google signals and advertising features switched off, so we don't link analytics data to Google accounts or use it for ads. GA4 deletes event data after 14 months.

Google may process the data in the United States. Google LLC is certified under the EU-US Data Privacy Framework, and Google's terms also include the European Commission's standard contractual clauses.

Separately, the recipe nutrition calculator counts how often the Recipe Portion Studio offer under your results is seen and clicked. Those counts go to our own server with no cookie, no ID and none of your recipe, and we delete them after 30 days. They're skipped when your browser sends Global Privacy Control or Do Not Track.

You can change your choice at any time with Cookie settings, here or at the foot of any page. If you withdraw consent, analytics stops and we delete the _ga cookies from your browser. Data sent before that stays in GA4 until its 14 months run out. You can also block Google Analytics on every site with Google's opt-out add-on at tools.google.com/dlpage/gaoptout, or block cookies in your browser.

Contact

Michal Lip operates RecipeTool. For privacy questions, email [email protected]. If you buy Recipe Portion Studio, its product privacy notice covers checkout and the download.